Top of The News
by Thom Forbes
Against a backdrop of all prescription drug prices rising 12.6% in 2014 and growth believed to have "remained elevated" last year - the Obama administration announced yesterday that it would … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"We had the idea to create a bracket experience built on speed and inspired by the GS F -- a 467-horsepower high performance sedan," … Read the whole story
RETAIL
by Sarah Mahoney
"We want to celebrate and support the grit and determination of these athletes," Lauren Hobart, CMO and EVP of Dick's, tells "Marketing Daily." "This … Read the whole story
PHARMA
by Colleen G. Steinman
"Pharmaceutical companies have to meet the growing number of educated patients who are out in the digital world," said Cameron Tew, who heads research … Read the whole story
FOOD
by Karlene Lukovitz
Fans are being encouraged to register at DoritosBold50.com to receive news about the upcoming record-setting efforts, and how they can try to participate -- … Read the whole story
TECHNOLOGY
by Aaron Baar
"Some of the early experiences of existing homeowners is bleeding into the perception of smart-home products," Alex Poulos, VP of marketing for Support.com, tells … Read the whole story
PETS
by Tanya Gazdik
The campaign is "revolutionary for the cat litter category as it's the first time in recent history that a litter product relates to consumers … Read the whole story
COMMENTARY
by Cassie Hughes
Pepsi's bold move to dissolve its procurement unit brings to mind a recent RFP experience that has me scratching my head and wondering how … Read the whole story