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Playboy Offers Tullamore D.E.W. Twist On Native Advertising

  • Adweek, Wednesday, March 9, 2016 8 AM

If you visit before St. Patrick's Day, you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer. Such retargeting isn't at all new, but how it's being orchestrated is.

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