As July is National Blueberry Month and peak picking season in the northeast, the US Highbush Blueberry Council has launched a campaign to increase consumption of the latest harvest.  

 The work, from Chicago agency Schafer Condon Carter, emphasizes how blueberries are a better way to snack on the go. Nutritional benefits are also amplified. The tagline: “Blueberries. Go Big.” 

The campaign includes video, social, search, influencer and more. There will also be a TikTok Top View takeover. The advertising demonstrates blueberries snackability in a variety of situations, from recreational sports to workout recovery.   

For example, in one video, we see a dad on a mission to bring blueberry snacks to his soccer-playing daughter as a voiceover announcer says, “Take halftime snacks to the next level.”  A second video shows folks at a health club recovering from their workouts. The announcer says, “Shake up your recovery routine.”   

Sample the work here and here.  

It’s the Council’s first national campaign under new marketing leads Kevin Hamilton and Inez Be.