Against a backdrop of all prescription drug prices rising 12.6% in 2014 and growth believed to have "remained elevated" last year - the Obama administration announced yesterday that it would … Read the whole story
"We had the idea to create a bracket experience built on speed and inspired by the GS F -- a 467-horsepower high performance sedan," … Read the whole story
"We want to celebrate and support the grit and determination of these athletes," Lauren Hobart, CMO and EVP of Dick's, tells "Marketing Daily." "This … Read the whole story
"Pharmaceutical companies have to meet the growing number of educated patients who are out in the digital world," said Cameron Tew, who heads research … Read the whole story
Fans are being encouraged to register at DoritosBold50.com to receive news about the upcoming record-setting efforts, and how they can try to participate -- … Read the whole story
"Some of the early experiences of existing homeowners is bleeding into the perception of smart-home products," Alex Poulos, VP of marketing for Support.com, tells … Read the whole story
The campaign is "revolutionary for the cat litter category as it's the first time in recent history that a litter product relates to consumers … Read the whole story
Pepsi's bold move to dissolve its procurement unit brings to mind a recent RFP experience that has me scratching my head and wondering how … Read the whole story