Marketing Daily
Wednesday, March 9, 2016
  • Lexus Capitalizes On March Madness

    "We had the idea to create a bracket experience built on speed and inspired by the GS F -- a 467-horsepower high performance sedan," … Read the whole story

  • Dick's Dives Deep Into Olympics Inspiration

    "We want to celebrate and support the grit and determination of these athletes," Lauren Hobart, CMO and EVP of Dick's, tells "Marketing Daily." "This … Read the whole story

  • Digital Marketing Strategies Changing Pharma Sales Models

    "Pharmaceutical companies have to meet the growing number of educated patients who are out in the digital world," said Cameron Tew, who heads research … Read the whole story

  • Doritos Revives World Record-Setting Campaign For 50th Anniversary

    Fans are being encouraged to register at to receive news about the upcoming record-setting efforts, and how they can try to participate -- … Read the whole story

  • Consumers Wary Of Smart Home Complexity

    "Some of the early experiences of existing homeowners is bleeding into the perception of smart-home products," Alex Poulos, VP of marketing for, tells … Read the whole story

  • Cat's Pride Enlists Katherine Heigl For Campaign

    The campaign is "revolutionary for the cat litter category as it's the first time in recent history that a litter product relates to consumers … Read the whole story

  • If It's Broke, Fix It

    Pepsi's bold move to dissolve its procurement unit brings to mind a recent RFP experience that has me scratching my head and wondering how … Read the whole story