Marketing Daily
Tuesday, March 15, 2016
  • CDW Shows Off Broader Experience Sans Barkley

    "We wanted to do more storytelling," Dean Lamb, director of marketing at CDW, tells "Marketing Daily." "We were somewhat narrow in our scope [before]. … Read the whole story

  • Uber, ZipCar Seen As No Threat To Vehicle Sales

    "Automakers clearly want to be ahead of any movement away from personal car ownership, but it appears they have little to worry about, at … Read the whole story

  • On Soaring Sales, Ulta's On An Expansion Binge

    Ulta, which increased its marketing spending to build brand awareness and beefed up store personnel to make for a better experience, says the sales … Read the whole story

  • Bazooka Launches Crunchkins With TV Spot, Social

    For the launch, Bazooka is airing an animated, space-themed TV ad, "Discover the Crunchkins!" The video is also viewable on YouTube and the new … Read the whole story

  • NASCAR Drivers Choose Adventures In Promotion

    NASCAR is in the midst of a three-week marketing campaign to promote its annual 2,000-mile trek to Las Vegas, Phoenix and Los Angeles. The … Read the whole story

  • I Want My Content Marketing!

    How MTV unintentionally helped pioneer modern content marketing. Read the whole story

  • Bailey Lauerman Lands Phillips 66 Lubricants

    The Omaha-based agency will be responsible for reintroducing brands within the company's product portfolio and leading the brand and media strategy and creative development. … Read the whole story