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China's Anbang Insurance Group, which already owns the Waldorf- Astoria in Manhattan, is leading a consortium of investors who have made an unsolicited $12.8 billion cash bid for Starwood Hotels … Read the whole story
TECHNOLOGY"We wanted to do more storytelling," Dean Lamb, director of marketing at CDW, tells "Marketing Daily." "We were somewhat narrow in our scope [before]. … Read the whole story
AUTOMOTIVE"Automakers clearly want to be ahead of any movement away from personal car ownership, but it appears they have little to worry about, at … Read the whole story
BEAUTYUlta, which increased its marketing spending to build brand awareness and beefed up store personnel to make for a better experience, says the sales … Read the whole story
FOODFor the launch, Bazooka is airing an animated, space-themed TV ad, "Discover the Crunchkins!" The video is also viewable on YouTube and the new … Read the whole story
SPORTSNASCAR is in the midst of a three-week marketing campaign to promote its annual 2,000-mile trek to Las Vegas, Phoenix and Los Angeles. The … Read the whole story
- COMMENTARY
How MTV unintentionally helped pioneer modern content marketing. Read the whole story
The Omaha-based agency will be responsible for reintroducing brands within the company's product portfolio and leading the brand and media strategy and creative development. … Read the whole story
