Marketing Daily
Wednesday, March 16, 2016
  • Harley-Davidson Kick-Starts Global Effort

    Harley-Davidson is breaking a global campaign Thursday during the opening round of the NCAA men's college basketball tournament. This is the first time the … Read the whole story

  • Miracle-Gro Moves Connected Home Outside

    "For the first time, your yard communicates with you," says a video on the website. "It tells you how much water it needs, what … Read the whole story

  • The Madness Begins: Dove Goes Sweet, Others Play For Laughs

    Unilever says the ongoing effort is based on research that two-thirds of men bond with their buds over sports, and that it wanted to … Read the whole story

  • Jimmy Dean Delights Has Farmer, Mom Swap Mornings

    The "Morning Swap" videos show a woman driving a tractor, harvesting whole grains and vegetables and gathering eggs on a farm, as the male … Read the whole story

  • Future Vehicle Buyers: Gen Z Differs From Millennials

    "What worked for Millennials will not work for Gen Z because this generation is fundamentally different," Isabelle Helms, vice president of research and market … Read the whole story

  • Let Them Eat (Coffee) Cake

    Why Starbucks' new strategy rewards big spenders. Read the whole story

  • Get A Grip: ASO's New Campaign For GolfPride

    New TV work will appear on The Golf Channel; print will appear in Golf Digest and digitally in,, Golf DigeSTIX and GolfWorld … Read the whole story