Admittedly bowing to public pressure and cognizant of Millennial-driven changes in expectations, SeaWorld Entertainment announced yesterday that it would no longer breed orca whales in captivity and would end the … Read the whole story
It's March, which means a plethora of marketing activations around the NCAA Men's College Basketball tournament. However, the playbook has shifted. Two experts tell … Read the whole story
After two years of declines, consumer perceptions of many major beer brands are on the rebound, according to an annual ranking by YouGov BrandIndex, … Read the whole story
"There's a large part of our audience that hasn't heard of PPG, but has heard of our brands," says Bryan Iams, VP of corporate … Read the whole story
From April 15 to 24, customers can receive a special offer on new Mini models by registering at Mini dealerships, which will trigger the … Read the whole story
Unilever came up with two gold awards-in the Shopper Experience category and Single-Retailer Program (drugstore) category -for the same campaign, its "CVS Love Your … Read the whole story
Peet's Coffee & Tea is celebrating its 50th anniversary with a campaign that pays homage to the brand's claimed heritage as "the original craft … Read the whole story
WPP announced Thursday that J.W Thompson CEO Gustavo Martinez, who's enmeshed in an ongoing harassment suit, has resigned and will be replaced by Tamara … Read the whole story
Predicting the future is no simple task. Knowing what's popular next week is difficult enough, let alone a decade from now. But for cities … Read the whole story