Marketing Daily
Thursday, April 14, 2016
  • Tostitos Unleashes Spicy Telenovela For Cinco De Mayo-Timed Launches

    In one episode, the eye-patched matriarch of the series' dysfunctional family sets off a drink-throwing fight by accusing her (always shirtless) son Enrique of … Read the whole story

  • U By Kotex, Poise Partner With 'HelloFlo'

    "Humor helps normalize the conversation and helps the brand engage with consumers, in particular Millennials," Melissa Dennis, senior brand manager, U by Kotex, tells … Read the whole story

  • Got Grown-up Problems? Huffy Bikes Has The Answer

    "Many of the women within our target are looking for ways to unwind from their everyday lives," Brunner VP-CD Dave Vissat tells "Marketing Daily." … Read the whole story

  • Disney, Amazon, Apple Are Most 'Authentic' Brands

    Brands getting it right "have in common an ability to talk to consumers in a genuine honest and meaningful way," Andrew Escott, global corporate … Read the whole story

  • Get Real: Organic Valley Tells It Like It Is For Women In The Mornings

    Yoga in the morning sun? Journaling in the journaling nook? Not likely. Reality is stumbling out of bed, fixing the hair with some dry … Read the whole story