Top of The News
by Thom Forbes
As part of a sweeping and costly settlement proposal, Volkswagen will later today tell a federal court in San Francisco that it will buy back nearly 500,000 diesel vehicles that … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"We're developing content for the next generation of home buyers and sellers by building relationships with X-Men and movie enthusiasts," Sean Blankenship, CMO for … Read the whole story
RETAIL
by Sarah Mahoney
"Marketing Daily" asked Mike Paglia, director of Kantar Retail's research and analysis on value discounters and dollar stores, to help us keep up with … Read the whole story
PACKAGED GOODS
by Karlene Lukovitz
While impressive, that actually fell short of the first-year sales for recent years' K-Cup launches from Starbucks, Dunkin' Donuts and Green Mountain, notes IRI's … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Land Rover North America is returning for the the seventh year as a presenting sponsor of the 2016 Rolex Kentucky Three-Day Event, continuing their … Read the whole story
by Larissa Faw
Developed pro-bono by agency David Buenos Aires, the initiative points out how it's okay to show a man's boobs to talk about self-prevention, but … Read the whole story
COMMENTARY
by Joe DePreta
After two hours of Irish and Cockney gangsters in 1907 Birmingham, England, I stumbled upon what might be experiential marketing's core intrinsic benefit. Read the whole story