Top of The News
by Thom Forbes
Sears Holdings announced yesterday that it will close an additional 68 Kmarts and 10 Sears over the next few months "to accelerate its transformation and its return to profitability." That's … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"We also wanted the campaign to be highly visible with Millennials who tend to be more engaged with their smartphones," Ernie Kelsey, senior manager, … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"Guiding consumers through the purchase journey is challenging, and particularly so in the auto space," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily." "A … Read the whole story
RETAIL
by Sarah Mahoney
The New York-based Brand Keys says that 88% of the 6,100 adults it surveyed intend to celebrate Mother's Day somehow, and spend an average … Read the whole story
PACKAGED GOODS
by Karlene Lukovitz
The small/midsize growth was driven largely by these companies' ability to gain wider distribution for their products, according to IRI data. Of course, some … Read the whole story
PACKAGED GOODS
by Aaron Baar
"Many people, especially families, love the convenience of Tide Pods, but with this comes the need to use and store laundry packets safely away … Read the whole story
COMMENTARY
by
At first, I shied away from watching "Confirmation," the HBO docudrama about the 1991 Anita Hill-Clarence Thomas Supreme Court hearings. For the real thing, … Read the whole story