Planters rang in the 100th birthday of Mr. Peanut today, kicking off a year-long celebration of “the nuttiest brand icon in history.” “Mr. Peanut’s continued popularity is a testament to America’s love of Planters nuts,” said Sean Marks, VP marketing at Planters. “Mr. Peanut’s 100th birthday will pay homage to his lifetime of nutty achievements by making celebrations even more remarkable for fans this year.”