Top of The News
by Thom Forbes
Amazon is ready to hit the market with a barrage of private label grocery-store products for Prime customers, the "Wall Street Journal" reports, further disrupting not only how consumers get … Read the whole story

AUTOMOTIVE
by Tanya Gazdik
"Allowing our followers to act as a sound board for our campaigns has proven successful for the brand in the past," said Olivier Francois, … Read the whole story

RETAIL
by Sarah Mahoney
The store uses plenty of digital thinking, including an interactive display called "Kitchen Creator," which lets shoppers experiment with appliance selections on a tablet, … Read the whole story

BEVERAGES
by Karlene Lukovitz
In the first spot, making its broadcast debut on May 16, a representative who's ostentatiously labeled "lawyer" stands next to the actor. (An asterisked … Read the whole story

ELECTRONICS
by Aaron Baar
"Our commitment was to not do anything in the backyard because it's boring and what all the existing players are doing, and they're all … Read the whole story

BEAUTY
by Sarah Mahoney
Even though the brand gets scarcely a mention, the three-minute videos, as well as the 15-second trailers, are meant to promote its all-natural moisturizing … Read the whole story

TOURISM
by Tanya Gazdik
The Tennessee Department of Tourist Development is sponsoring a live-streamed concert series that will be simulcast in Chicago. The tourism campaign aims to highlight … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Inevitably, the bold rechristening of the quintessential American beer will persuade other familiar brands to adopt new identities as they too strive both to … Read the whole story