Marketing Daily
Wednesday, May 18, 2016
  • AMP Energy, Twitch Launch Co-branded Campaign

    The special original- and cherry-flavor AMP cans bear the Twitch logo and promote the #AMPLevelUp partnership. It's the first time that Twitch's logo has ... Read the whole story

  • Where Are The Shoppers? At T.J. Maxx, Home Depot

    While they're in different sectors, both reports show consumers aren't nervous and are eager to spend at stores (and online) when they see what ... Read the whole story

  • USA Swimming, Disney-Pixar 'Just Keep Swimming'

    Matt Farrell, USA Swimming's chief marketing officer, tells "Marketing Daily," "Dory's signature line of 'just keep swimming' also made it authentic to tie the ... Read the whole story

  • Quaker State Teams With 'Onion' For Humorous Campaign

    The campaign's first custom video portrays a fake product, "The Dipstick 6s," a standard dipstick equipped with a selfie cam and a digital ticker ... Read the whole story

  • Sprint Creates In-House Ad Agency

    The new agency is being led by Christopher Bennett, who joined the company last year as director of innovation and creative media. He'll report ... Read the whole story

  • 5 Advertising Buzz Words Customers Don't Want To Hear - Ever Again

    In 2016, customers are smart, savvy and sick of certain words and phrases that have been trotted out in advertising for over 100 years. Read the whole story