The world's largest retailer says it hopes the icon will add spark to its "Everyday Low Prices" positioning, as it faces an increasingly complex … Read the whole story

A new digital marketing campaign encourages U.S. citizens to "Test Drive Canada," to see the sights and "try out the metric system." Read the whole story

Russell Wager, vice president of marketing, Mazda North American Operations, tells "Marketing Daily" the automaker is using more upscale media and content to reach … Read the whole story

Fans can follow Soy La Mala Suerte on Facebook and Twitter to discover their team's fate and try to influence Lucky's decision by using … Read the whole story

The timing was chosen to mark the start of LGBT Pride Month, the one-year anniversary of the Supreme Court's decision legalizing gay marriage across … Read the whole story