June 3 - 6, 2024
Tuesday, June 7, 2016
Top of The News
American Airlines says that it will switch from a mileage-based to a ticket-price model for its AAdvantage frequent flier program on Aug. 1 - a move it had indicated it … Read the whole story
TELECOMThe centerpiece of the program is a new app, through which T-Mobile customers (after verification) can participate in "T-Mobile Tuesdays," through which prizes and … Read the whole story
RETAIL"The most surprising thing we found was that, to this group, technology is seen as a double-edged sword," says Thomas Henry, senior strategist at … Read the whole story
RESTAURANTSIn the coming months, the hashtag and messaging will also be featured in radio, out-of-home and mobile ads. The hashtag will also be added … Read the whole story
AUTOMOTIVEChrysler Fiat's Jeep division is kicking off its third annual Summer of Jeep promotion featuring the brand's 75th anniversary special-edition lineup. The effort includes … Read the whole story
- COMMENTARY
The last few years have seen many brands launch new looks and logos. Many were developed over months and for millions of dollars, only … Read the whole story
Tequila Avion is introducing what it is calling its first 360-brand platform that it is has dubbed Yo/Elevado. The platform introduces a new aesthetic … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Leonard Brody - Caravan, Executive Director, Co-Founder
Randi Jachino - Prestige Consumer Healthcare, VP of Marketing
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