According to General Mills, it's one of only a few cereals in the marketplace that's flavored with real fruit and other natural flavors. Whole … Read the whole story

"This effort allows [guests] to show their support of this cause in a playful, yet highly effective way," Anthony Ingham, global brand leader, W … Read the whole story

Says Hana Ben-Shabat, a partner at A.T. Kearney and co-author of "Age Isn't Everything": "You have to develop products and find some economies of … Read the whole story

"The customer journey is broken," Alex Poulos, VP of marketing at Support.com, tells "Marketing Daily." "The effort the consumer is putting out has a … Read the whole story

"The campaign is designed to build awareness of Yelp and show its relevance in consumers' everyday lives, which helps drive usage in categories beyond … Read the whole story