Marketing Daily
Friday, June 10, 2016
  • Jockey Shows What's Underneath

    "These everyday heroes were selected because they embody the values of the brand," Matthew Waller, senior manager of corporate communications and brand partnerships at … Read the whole story

  • Pantene Taps R&B Babe Jillian Hervey

    She joins singer Selena Gomez, who signed on last year, as brand ambassador. Hervey is the daughter of actress Vanessa Williams. Lion Babe, best … Read the whole story

  • Chevrolet Defends Viral Silverado Effort

    "This isn't an attack on Ford or even aluminum, as we use aluminum in many vehicles, including the Silverado," Sandor Piszar, director of truck … Read the whole story

  • Soda Consumption Being Surpassed By Bottled Water

    After declining for years, consumption of carbonated soda is expected to be surpassed by bottled water as soon as next year, according to a … Read the whole story

  • Literacy Partners Focuses On Parental Illiteracy

    Non-profit Literacy Partners is launching a campaign from The&Partnership that shines a light on how parental illiteracy affects millions of families across the country. Read the whole story

  • Bots, Don't Fail Me Now! A Letter From Facebook Prison

    One morning last week, I woke up, tried to access Facebook, and discovered that I had turned into a giant bug. Oh, wait. That's … Read the whole story

  • America's Favorite Beer

    Are you so desperate that you'd throw away billions already invested in the brand - even one at the bottom of the list - … Read the whole story

  • Dos Toros Takes On Chipotle In New Campaign

    New York-based taqueria Dos Toros is riffing on Chipotle's food safety issues with its first-ever ad campaign. Read the whole story