Marketing Daily
Monday, June 20, 2016
  • Ford Targets Millennials With 'Escape The Room' Experience

    "It's becoming more of a challenge to grab attention with traditional advertising, especially with Millennial consumers," Ford's Ginger Kasanic tells "Marketing Daily." Read the whole story

  • H&M Throws Down With New Sports Line, Starring Caitlyn Jenner

    It is not the first such role for Jenner since transitioning to a woman, who tweeted a sneak peek at the H&M campaign back … Read the whole story

  • Black Forest Organic Gummy Bears Star In Naughty 'Reality' Video Series

    The digital "reality series" -- 3D CGI videos created by Chicago-based Tom, Dick & Harry Creative Co. -- is the first national campaign for … Read the whole story

  • Comcast Gives Security-Camera View Of 'Pets'

    "The premise [of the film] is all about the activities of pets, and what they do when the owners leave," says Comcast's Todd Arata. … Read the whole story

  • Kellogg Preps For Olympics With VR Video

    "We're seeing great engagement with fans and expect things to really ramp up the closer we get to the opening ceremony," Andy Shripka, associate … Read the whole story

  • LA Galaxy Urges Water Conservation With H2Love Effort

    H2Love will also use digital and social media inside and outside the team's home stadium, the StubHub Center in Carson, California, in addition to … Read the whole story

  • What Goes Up Must Go Up

    If one were in the doom-and-gloom business, hypothetically, one would be hard-pressed to explain the surge in the TV upfront market, in which the … Read the whole story

  • Celebrities Are Only Human

    What are the implications for luxury brands seeking to partner with celebrities in the wake of yet another public disgrace from a promotional figure? Read the whole story