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The Waldorf-Astoria, the matriarch of the luxury brand that opened on Manhattan's Park Ave. in 1931 as the largest hotel in the world and was bought by China's Anbang Insurance … Read the whole story
RESEARCHJust wrapping your brand in the flag won't do it anymore, Robert Passikoff, founder and president of Brand Keys, Inc., tells "Marketing Daily." Read the whole story
AUTOMOTIVE"Our creative also goes beyond tire safety," Lynne M. Fowler, Michelin brand communications manager, tells "Marketing Daily." Read the whole story
RETAILA new study shows that the industry's astonishing rise in volatility -- up 250% since 2010, with $200 billion up for grabs -- has … Read the whole story
BEVERAGESCoors Light and Outside Television share a fan base of people passionate about active, adventurous outdoor lifestyles, and the video contest supports the beer … Read the whole story
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RIO DE JANEIRO -- This is what it is all about. This is why we need to find answers. In a nation beset with … Read the whole story
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I believe the success is rooted in taking folks away from their multitude of daily crises and distractions, truly allowing everyone to focus on … Read the whole story
