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Hostess Brands LLC is proving that you can have your CupCakes, et al., and make a killing on them, too. Nearly four years after the purveyor of Twinkies was brought … Read the whole story
SPIRITSThe creative -- the latest extension of the brand's "Never stop. Never settle." platform -- was directed by Ben Tricklebank of Tool of North … Read the whole story
BEAUTYBig brands like Clinique and Neutrogena may be acing social media, but a new research report reveals that smaller players have an edge, and … Read the whole story
TELECOMThe ads will run on TV, pre-roll and in cinema throughout the summer. The work will also be accompanied by digital and social elements. Read the whole story
FINANCIAL SERVICESAmerican Express experienced the greatest relative success among Hispanic consumers over the past decade compared to other credit cards, according to Packaged Facts. Read the whole story
Not really but the 'worst camper in the world' thinks so in a new campaign for Cracker Barrel from Epsilon. The marketing agency also … Read the whole story
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It's the darling of the social media world. Other social platforms want to be it (ahem, Facebook), and brands want to be on it. Read the whole story
