Marketing Daily
Friday, July 15, 2016
  • U By Kotex Targets Millennials With 'Power To The Period'

    "We want to reach, inspire and empower [Millennials] with positive messages around periods and period products, to help drive education and advocacy," brand manager … Read the whole story

  • Macy's, Home Depot, Best Buy Tops In Brand Equity

    Joan Sinopoli, VP/ brand solutions at Nielsen, which owns The Harris Poll, tells "Marketing Daily," "What is surprising is how consumer perception of department … Read the whole story

  • Consumers Seeking Reliable In-Flight Internet

    "WiFi is like a new kind of loyalty program," Honeywell Aerospace's Bill Kircos tells "Marketing Daily." "You're getting to the point where some things … Read the whole story

  • Mastercard Updates Logo, Brand Identity

    On Thursday, Mastercard unveiled an update to its red and yellow logo and a new look and feel for branded communications and experiences. Read the whole story

  • GS&P Debuts Anti-Trump Spot

    The agency's spot "Our America" shows Trump acting unprofessional during a news conference as a way to convey how words have meaning and actions … Read the whole story