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Starbucks saw sales increase by less than 5% for the first time after 25 successive quarters of hitting that target but CEO Howard Schultz offered both external and internal reasons … Read the whole story
AUTOMOTIVE"This is the first time that Honda has focused on a music-theme for a Summer Clearance Event campaign," Honda's Susie Rossick tells "Marketing Daily." Read the whole story
FOODConAgra is projecting incremental sales of about 30% for the brand during the term of the initial multi-year licensing agreement, according to Jennifer Kozmic, … Read the whole story
PACKAGED GOODSBarbie's gains, up 11% year-to-date, are "the result of a return to the fundamentals that make this brand continuously relevant, including a clear and … Read the whole story
RETAILAs online shopping continues to grow, with 46% planning to shop this way, discount stores are losing clout. Although they are still the most … Read the whole story
Experiential marketing agency RedPeg is back at ComiCon this year with an installation for SquareEnix (and others). "Marketing Daily" spoke with the agency's new … Read the whole story
FINANCIAL SERVICESThe lingering effects of the depressed economy still have U.S. consumers less likely to amass unnecessary debt, more likely to save, and more reluctant … Read the whole story
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In all great political dynasties -- say, the Trumps, Bushes, Kennedys, Corleones,and Clintons, among others -- there are always "I, Claudius"-meets-"House of Cards"-like elements … Read the whole story
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How can such a self-serving sale day, or, as some venture to call it, a "holiday," that's so different from the norm succeed in … Read the whole story
