Top of The News
by Thom Forbes
Starbucks saw sales increase by less than 5% for the first time after 25 successive quarters of hitting that target but CEO Howard Schultz offered both external and internal reasons … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"This is the first time that Honda has focused on a music-theme for a Summer Clearance Event campaign," Honda's Susie Rossick tells "Marketing Daily." Read the whole story
FOOD
by Karlene Lukovitz
ConAgra is projecting incremental sales of about 30% for the brand during the term of the initial multi-year licensing agreement, according to Jennifer Kozmic, … Read the whole story
PACKAGED GOODS
by Sarah Mahoney
Barbie's gains, up 11% year-to-date, are "the result of a return to the fundamentals that make this brand continuously relevant, including a clear and … Read the whole story
RETAIL
by Sarah Mahoney
As online shopping continues to grow, with 46% planning to shop this way, discount stores are losing clout. Although they are still the most … Read the whole story
by Aaron Baar
Experiential marketing agency RedPeg is back at ComiCon this year with an installation for SquareEnix (and others). "Marketing Daily" spoke with the agency's new … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The lingering effects of the depressed economy still have U.S. consumers less likely to amass unnecessary debt, more likely to save, and more reluctant … Read the whole story
COMMENTARY
by
In all great political dynasties -- say, the Trumps, Bushes, Kennedys, Corleones,and Clintons, among others -- there are always "I, Claudius"-meets-"House of Cards"-like elements … Read the whole story
COMMENTARY
by Aidan Griffin, Op-Ed Contributor
How can such a self-serving sale day, or, as some venture to call it, a "holiday," that's so different from the norm succeed in … Read the whole story