Marketing Daily
Friday, July 22, 2016
  • Honda's Summer Clearance Is Music-Themed

    "This is the first time that Honda has focused on a music-theme for a Summer Clearance Event campaign," Honda's Susie Rossick tells "Marketing Daily." Read the whole story

  • Chef Boyardee, DC Comics Launch Co-Branded Pastas

    ConAgra is projecting incremental sales of about 30% for the brand during the term of the initial multi-year licensing agreement, according to Jennifer Kozmic, ... Read the whole story

  • Mattel Credits Barbie's Comeback To New Content Marketing

    Barbie's gains, up 11% year-to-date, are "the result of a return to the fundamentals that make this brand continuously relevant, including a clear and ... Read the whole story

  • NRF Predicts 10% Increase In Back-To-School Spending

    As online shopping continues to grow, with 46% planning to shop this way, discount stores are losing clout. Although they are still the most ... Read the whole story

  • Q&A: The Value Of Sharable Experiences

    Experiential marketing agency RedPeg is back at ComiCon this year with an installation for SquareEnix (and others). "Marketing Daily" spoke with the agency's new ... Read the whole story

  • Consumers Still Gun-Shy With Spending

    The lingering effects of the depressed economy still have U.S. consumers less likely to amass unnecessary debt, more likely to save, and more reluctant ... Read the whole story

  • The Ladies And The Trump

    In all great political dynasties -- say, the Trumps, Bushes, Kennedys, Corleones,and Clintons, among others -- there are always "I, Claudius"-meets-"House of Cards"-like elements ... Read the whole story

  • Amazon Prime Day: Breaking Rules, Making Money

    How can such a self-serving sale day, or, as some venture to call it, a "holiday," that's so different from the norm succeed in ... Read the whole story