Marketing Daily
Wednesday, July 27, 2016

Top of The News

McDonald's Results Reflect Restaurant Industry's Woes
by Thom Forbes

What's happening to lunch? First the Four Seasons closes; then McDonald's becomes the latest restaurant chain to report disappointing sales in its latest quarter. Read the whole story

  • RESTAURANTS
    Subway, Coca-Cola Launch Clean Water Cause Marketing Campaign
    by Karlene Lukovitz

    For every bottle of Coca-Cola's Dasani water sold in 2,200 U.S. participating Subways by Aug. 31, Subway will donate 30 cents (up to $125,000 … Read the whole story

  • RESEARCH
    Shopper Marketing Moving From In-Store To Omnichannel
    by Aaron Baar

    "[Shopper marketing] was originally that 'last moment of truth'" before making a purchase. Marketers are now starting to realize there are a wide range … Read the whole story

  • PETS
    'Pets Are Family' Prompts Industry's Growth
    by Tanya Gazdik

    The bond between consumers and their pets continues to be a key catalyst for growth in the pet food industry, according to market research … Read the whole story

  • COMMENTARY
    Budweiser's Bold (But Not Surprising) Packaging Play
    by MichaelAaron Flicker, Op-Ed Contributor

    Budweiser's move this summer to replace its iconic brand name with "America" was a bold move - and big news. But it wasn't a … Read the whole story

  • Subaru Ads Mock Malaysian Prime Minister
    by Larissa Faw

    Allegations of political corruption in Malaysia are the inspiration behind a Subaru ad campaign running in the country. It was designed by San Francisco … Read the whole story