Marketing Daily
Wednesday, July 27, 2016
  • Subway, Coca-Cola Launch Clean Water Cause Marketing Campaign

    For every bottle of Coca-Cola's Dasani water sold in 2,200 U.S. participating Subways by Aug. 31, Subway will donate 30 cents (up to $125,000 ... Read the whole story

  • Shopper Marketing Moving From In-Store To Omnichannel

    "[Shopper marketing] was originally that 'last moment of truth'" before making a purchase. Marketers are now starting to realize there are a wide range ... Read the whole story

  • 'Pets Are Family' Prompts Industry's Growth

    The bond between consumers and their pets continues to be a key catalyst for growth in the pet food industry, according to market research ... Read the whole story

  • Budweiser's Bold (But Not Surprising) Packaging Play

    Budweiser's move this summer to replace its iconic brand name with "America" was a bold move - and big news. But it wasn't a ... Read the whole story

  • Subaru Ads Mock Malaysian Prime Minister

    Allegations of political corruption in Malaysia are the inspiration behind a Subaru ad campaign running in the country. It was designed by San Francisco ... Read the whole story