Top of The News
by Thom Forbes
Virtual reality may be the future of brand and social marketing but, for now, Cadillac dealers in rural areas are up in arms about, among other things, a plan that … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
L/Studio offers a diverse collection of engaging content that appeals to a broad demographic, Lexus' Andrea Lim tells "Marketing Daily." Read the whole story
TECHNOLOGY
by Aaron Baar
Nearly three of every five back-to-school shoppers this year expect to purchase some type of technology item. That figure (59%) is a full 12% … Read the whole story
SPORTS
by Sarah Mahoney
Wilson, the company, which first previewed the smart ball around the time of the Super Bowl, already generated a lot of buzz with its … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The partnership has resulted in 5.22 million-plus total content views for Backseat Pass, which far exceeded the goal of 1 million views, Pennzoil's Doug … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The new campaign takes a decidedly more emotional approach to conveying that Subway is committed to delivering "clean," locally sourced ingredients. A new spot … Read the whole story
by Larissa Faw
Developed by Butler Shine Stern and Partners (BSSP), the new campaign aims to highlight this old versus new Greyhound in a humorous and entertaining … Read the whole story