Top of The News
by Thom Forbes
Macy's decision to close another 100 stores because they are worth more as real estate than as retail outlets drew a crowd of interested buyers yesterday. Its shares rose as … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"This is a global message, so it makes sense to deliver it in programming of a global scale," ExxonMobil's Alan Jeffers tells "Marketing Daily." Read the whole story
FOOD
by Karlene Lukovitz
"We have tons of overnight oats recipes on our site already, and they readily lend themselves to this new Stories format, so we feel … Read the whole story
TELECOM
by Aaron Baar
"Compared to other multi-channel platforms, cable companies have segued into other products. It's not just video anymore," Tony Lenoir, research analyst at SNL Kagan, … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Ads airing during major events like the Olympics resonate best with consumers when they tell a story, Michelle Krebs, senior analyst at Autotrader, tells … Read the whole story
COMMENTARY
by
It's the dog days of August, and I'm stuck in mid-stick. So I figured I'd break away from all the heinous political stories eating … Read the whole story
COMMENTARY
by Ben Plomion, Op-Ed Contributor
To "compete" as an advertiser in one of the world's most high-profile, most-watched events is more daunting than ever. Read the whole story
by Larissa Faw
The promotional effort for the new Netflix original series included a Los Angeles premiere of the show last month, in which Doner created stages … Read the whole story