Top of The News
by Thom Forbes
Pfizer announced early Monday that it had agreed on a $14-billion deal to acquire San Francisco-based Medivation, a biotech firm specializing in oncology, beating out a handful of rivals who … Read the whole story
BEVERAGES
by Tanya Gazdik
The spot highlights how all Bud Light drinkers are the same, noting that gender identity is a spectrum and no matter where you fall, … Read the whole story
FOOD
by Karlene Lukovitz
Dole Dippers' marketing strategy reflects a shift toward creative stressing "premium indulgence" instead of "healthy snack" and an update to a more premium packaging … Read the whole story
PETS
by Tanya Gazdik
"We know that cats are mysterious, independent and don't always show us outward signs of being sick," Royal Canin's Stacey Osborn tells "Marketing Daily." Read the whole story
RETAIL
by Sarah Mahoney
"Apparently, it's not just consumer confidence in the economy," says Robert Passikoff, founder and president of the Brand Keys, a brand loyalty consultancy. "It's … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
I'm not sure if you've heard the news: Syria is a pile of rubble, Zika is headed north, the planet is burning to a … Read the whole story
by Steve McClellan
Sprint has responded to Verizon's recently released Jamie Fox ads with a new ad of its own featuring Paul Marcarelli, who did the iconic … Read the whole story