Top of The News
by Thom Forbes
The Census Bureau yesterday released a surprising upbeat, broad-based picture of income and poverty that depicts a robust American middle class finally back on its feet from the jarring tumble … Read the whole story
APPAREL
by Sarah Mahoney
Its new marketing strategy is to get even bigger for its britches. Craig Errington, VP-marketing communications for jeanswear at parent VF Corp., tells us … Read the whole story
FOOD
by Karlene Lukovitz
Reese's Puffs will also run branded segments during Yahoo Esports' coverage of the live stream of ESL One New York 2016, a tournament for … Read the whole story
TELECOM
by Aaron Baar
The effort is intended to modernize that feeling for the smartphone era, Boost's Peiti Feng tells "Marketing Daily," noting that the phrase is relevant … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Cigna is launching a tongue-in-cheek ad campaign featuring the likes of Patrick Dempsey, Alan Alda, Noah Wyle, Donald Faison and Lisa Edelstein. While the … Read the whole story
by Larissa Faw
This effort represents a new marketing direction for the PayPal-owned platform which has primarily relied on word-of-mouth since it was launched in 2009. Ad … Read the whole story