Top of The News
by Thom Forbes
Samsung, which is under pressure from the activist investor Elliott Management Corp. to split up its "unnecessarily complex" structure, yesterday acquired Viv, the hot artificial intelligence platform
from the developers … Read the whole story
TRAVEL
by Tanya Gazdik
Carnival Cruise Line is launching a 360 video campaign to promote the features of its new Carnival Vista featuring YouTube and Instagram star Zach … Read the whole story
BEVERAGES
by Karlene Lukovitz
The digital and mobile elements are targeting in-market shoppers across devices on top-indexing sites and apps, based on behavioral data segments and mobile app … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Bank of America teamed up with Hendrick Motorsports to surprise three transitioning service members. The service members were invited to participate in a hands-on … Read the whole story
APPAREL
by Sarah Mahoney
The campaign, created in partnership with Tongal, the crowdsourcing studio, is running in a paid YouTube push, as well as on the brand's social … Read the whole story
RESEARCH
by Tanya Gazdik
Omnicom Group's Interbrand has named Apple, Google and Coca-Cola the three most valuable brands in its 2016 Best Global Brands report. It is the … Read the whole story
by Larissa Faw
Developed with The Gate I New York, a campaign for the kids' clothing brand, "Big on cute. Small on price" uses humor to illustrate … Read the whole story