Marketing Daily
Friday, October 7, 2016
  • KLM Plans Pop Up For San Francisco

    KLM Royal Dutch Airlines is prepping an interactive pop up in San Francisco to showcase its services and offer the chance to win trips … Read the whole story

  • Sparkling Ice 'Trolls' Campaign Boasts Novel Tie-Ins

    Television ads will run locally and nationally. Magazine inserts inspired by the special cans will encourage readers to color the pages and share them … Read the whole story

  • Xerox Spin-Off Conduent CMO Explains Its Orange Parallelograms

    As Xerox looks to divide into two companies, its business process outsourcing unit Conduent faces a distinct challenge. "[Brand building] doesn't happen overnight," says … Read the whole story

  • Technology Influences Traveler Expectations, Especially Millennials

    "Millennials are looking for a truly original experience when they travel, and love to find that one thing that no one has found," Bltiz's … Read the whole story

  • A Marketer's Lens On The Google Pixel Event

    In the long-simmering mobile platform wars, the obvious questions remain, is it easier for a software company to become a hardware company or vice … Read the whole story

  • Dickies Campaign Touts New Denim Line

    A TV ad features a voiceover detailing how Dickies has clothed men since 1922 and underscores its trust and authenticity over images of men … Read the whole story