Marketing Daily
Thursday, October 13, 2016
  • New Campaign Aims To Reinvigorate Nescafe Taster's Choice

    As coffee-counter offerings become more and more complicated, the campaign promotes "the simple perfection of a well-crafted cup of coffee," says the brand. Read the whole story

  • Tesla, Pampers Tops For Brand Experience

    Tesla beat out other automakers including BMW, Mercedes-Benz and Ferrari in brand experience, a study by WPP's experience consultancy Group XP and BrandZ finds. Read the whole story

  • Intel Knows What Causes 'Phelps Face'

    "We saw [footage of him] watching himself on an old computer and thought, 'It's the world's fastest swimmer using the world's slowest computer,'" Teresa … Read the whole story

  • NHL Reaches Out To Fans With Increased Digital Presence

    Hockey fans have more ways to connect with the National Hockey League and their favorite team. First up, the NHL is launching a new … Read the whole story

  • 'Agency of the Year' Open For Submissions

    MediaPost is accepting submissions for its annual 'Agency of the Year' awards. If you would like to nominate an organization, please contact by … Read the whole story

  • It's A Snap: 'Girl On The Train' Is 'Unlocked'

    Universal Pictures is supporting the thriller "The Girl On The Train" with a Snapchat campaign that encourages viewer interaction. This is the first time … Read the whole story