Top of The News
by Thom Forbes
PepsiCo yesterday announced plans to further reduce the amount of added sugars, saturated fat and sodium levels in its product lineups, as well as environmental and social-impact initiatives in an … Read the whole story

ELECTRONICS
by Aaron Baar
A TV spot depicts children suiting up for battle in the Star Wars universe in their imaginations while creeping through the hallways of a … Read the whole story

RESEARCH
by Sarah Mahoney
One of the most surprising findings in the report is the extent to which Black Millennials regard technology and social media as extensions of … Read the whole story

FOOD
by Tanya Gazdik
"With the presidential election on the top of the country's mind, we thought it'd be a nice change of pace to run a simple, … Read the whole story

BEVERAGES
by Karlene Lukovitz
The brand that encourages Millennial guys to "go harder" is having Yunda tattoo 100 people (including the first to RSVP while sampling the new … Read the whole story

TRAVEL
by Tanya Gazdik
Rather than unplugging and recharging, travelers prefer to stay connected with work via email, with less than half those surveyed (47%) being able to … Read the whole story
by Larissa Faw
The shoe auction, developed with agency Eleven, is designed to showcase the airline's features. It's a pretty expensive pair of shoes-at press time the … Read the whole story
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by editor
MediaPost is accepting submissions for its annual 'Agency of the Year' awards. If you would like to nominate an organization, please contact joe@mediapost.com by … Read the whole story
COMMENTARY
by Linda Gonzalez, Columnist
You need a specialist, you need a champion, and you need the right executive at the right level to navigate both internal and external … Read the whole story