Marketing Daily
Wednesday, October 19, 2016
  • Luxury Brands Play Catch-Up: Ralph Lauren, Hermes, Burberry

    Because luxury fashion brands "derive their value from scarcity and exclusivity, the current fashion cycle is unsustainable and dissonant with what the consumer wants," … Read the whole story

  • Yogurt Drinks: Still Relatively Small, But Growing Fast

    "As the boom times ushered in by the novelty of Greek offerings fade, category players are stepping up flavor and format innovation" in the … Read the whole story

  • Consumers Think Additional Game Content Too Expensive

    Half of the gamers said they would be influenced to make purchases if they were less expensive. More than two-thirds said they felt the … Read the whole story

  • Amazon, Apple, Google Tops In Brand Loyalty

    More than a third (35%) of the list are digital technology, social networking brands, or brands that facilitate digital tech or social networking. That … Read the whole story

  • Credit One Links Sweepstakes To NASCAR

    NASCAR fans can enter by going to a Web site to see if they pre-qualify for the Official Credit Card of NASCAR. Existing cardmembers … Read the whole story