Marketing Daily
Friday, October 28, 2016
  • Nissan Ties Rogue Campaign To Star Wars

    "How can a company go wrong riding the coattails of Star Wars, popular with all age groups including the hard-to-reach younger crowd," Autotrader's Michelle … Read the whole story

  • JBL's Waterproof Speakers Beat Dancing Dolphins

    Doner created online videos that show off the product in amusing ways, such as being repeatedly hit with water balloons, shaken on by a … Read the whole story

  • 3 Musketeers Intros Upbeat Wrapper Notes, Videos To 'Throw Shine'

    In the latest effort clearly inspired in part by the phenomenal success of "Share a Coke," the wrappers of 3 Musketeers singles and "sharing … Read the whole story

  • JetBlue Drops Birchbox In Favor Of Niche Brand

    JetBlue's Mint premium customers will receive a custom-designed amenity kit from Hayward and Hopper starting in November. Previously, customers received a kit from Birchbox. Read the whole story

  • Election Scaring Off Holiday Shoppers

    The looming election is casting some dark shadows on shopping: About 43% of people say they are spending more cautiously because of election uncertainty. Read the whole story

  • Walmart's New Trick? Holiday Helpers

    And along with its usual holiday rollbacks, the Bentonville, Arkansas-based retailer also says it is "dramatically" upping the number of items available through its … Read the whole story

  • 'Agency of the Year' Open For Submissions

    MediaPost is accepting submissions for its annual 'Agency of the Year' awards. If you would like to nominate an organization, please contact by … Read the whole story