Top of The News
by Thom Forbes
Tesla-SolarCity CEO Elon Musk went Hollywood Friday night, showing off tiles on a Universal Studios backlot that looked like regular roofing but acted just like solar panels - which, indeed, … Read the whole story
FOOD
by Karlene Lukovitz
The current suggested retail for a pack of the company's variety of gum is 35 cents. But through Nov. 2, a 30-cent coupon that's … Read the whole story
PACKAGED GOODS
by Aaron Baar
Playing off the homophone of its name, Persil ProClean laundry detergent has launched a digital and social media campaign, #Purrsil, celebrating cats and laundry. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The NBA is more popular than ever, and its "diverse and tech-savvy fanbase is exactly the type of customers" the automaker is looking for, … Read the whole story
RETAIL
by Sarah Mahoney
"The online channel is now equal to the store," says Collin Brinkman, a director in Deloitte's retail practice. "We knew this was coming, but … Read the whole story
RESEARCH
by Tanya Gazdik
Dads spend 15% more than mothers on household supplies and groceries per shopping trip, yet less than 7% of advertisements is geared (predominantly) to … Read the whole story
by Larissa Faw
The University of Alabama is exploiting its visibility as the top college football team in the country to launch its first national advertising campaign … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
If you are concerned about democracy and consumer choice, direct your attention to "social distribution" -- a shift in publishing, and a threat to … Read the whole story
COMMENTARY
by Jon Schulz, Columnist
The automakers that are able to embrace new approaches, and see digital as a complement to their TV strategies, will have a leg-up on … Read the whole story