Marketing Daily
Wednesday, November 2, 2016
  • Burberry, Macy's Get Cinematic For Holiday

    Burberry's new ad, running more than three minutes long, is filmed as a movie trailer. Called "The Tale of Thomas Burberry," it fictionalizes the … Read the whole story

  • New PBR Campaign Full Of Bull, Cowboys, Steven Tyler

    Said Chad Blankenship, SVP, marketing for Professional Bull Riders, "We felt the time was right to take advantage of the growth and momentum of … Read the whole story

  • Sweet Earth Goes Wild For New Entrees Launch

    The campaign employs images and videos of exotic animals "to highlight the exotic flavor profiles" of the new bowls and Sweet Earth's products as … Read the whole story

  • Vehicle Sales Dip In October; Election Could Be Partly To Blame

    The election is taking a toll on vehicle shopping behavior this year, particularly in battleground states, according to Dealer.com, a Cox Automotive brand operating … Read the whole story

  • Provocative Messaging Works Against Renewing Customers

    "You need to be more sensitive to the position you are in," Corporate Visions' Tim Riesterer says. "You have many opportunities to challenge things, … Read the whole story

  • Mikimoto Celebrates Women Wearing Its Pearls

    Developed with agency Rokkan, the "Explore The Original" campaign is comprised of four highly stylized films that illustrate how the Mikimoto Woman is different … Read the whole story