MediaPost Publications - Marketing Daily 11/02/2016

Top of The News

Ivanka's Line Faces #GrabYourWallet Dressing Down

by Thom Forbes

Just as with the polling numbers for the election itself, it's difficult to tell what's what with Ivanka Trump's line of clothing. Is it benefiting from all the exposure, including … Read the whole story

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RETAIL
Burberry, Macy's Get Cinematic For Holiday
by Sarah Mahoney
Burberry's new ad, running more than three minutes long, is filmed as a movie trailer. Called "The Tale of Thomas Burberry," it fictionalizes the … Read the whole story
SPORTS
New PBR Campaign Full Of Bull, Cowboys, Steven Tyler
by Barry Janoff
Said Chad Blankenship, SVP, marketing for Professional Bull Riders, "We felt the time was right to take advantage of the growth and momentum of … Read the whole story
FOOD
Sweet Earth Goes Wild For New Entrees Launch
by Karlene Lukovitz
The campaign employs images and videos of exotic animals "to highlight the exotic flavor profiles" of the new bowls and Sweet Earth's products as … Read the whole story
AUTOMOTIVE
Vehicle Sales Dip In October; Election Could Be Partly To Blame
by Tanya Gazdik
The election is taking a toll on vehicle shopping behavior this year, particularly in battleground states, according to Dealer.com, a Cox Automotive brand operating … Read the whole story
RESEARCH
Provocative Messaging Works Against Renewing Customers
by Aaron Baar
"You need to be more sensitive to the position you are in," Corporate Visions' Tim Riesterer says. "You have many opportunities to challenge things, … Read the whole story
Mikimoto Celebrates Women Wearing Its Pearls
by Larissa Faw
Developed with agency Rokkan, the "Explore The Original" campaign is comprised of four highly stylized films that illustrate how the Mikimoto Woman is different … Read the whole story