Top of The News
by Thom Forbes
Real Madrid forward Cristiano Ronaldo has signed a contract extension with Nike that will last his lifetime, according to reports, and is said to be worth $1 billion. Read the whole story
RETAIL
by Sarah Mahoney
The TV spot, set to "Baby Boomerang," the infectious glam-rock classic from T. Rex, is intended to "show the magic that can happen when … Read the whole story
BEVERAGES
by Karlene Lukovitz
"Increasingly, states and municipalities are looking at sugar-sweetened beverages the same way they eyed tobacco in the 1980s and 1990s: as a source for … Read the whole story
PACKAGED GOODS
by Aaron Baar
First Quality Consumer Products launched its first marketing campaign this week with an online video and a redesigned website illustrating that its Dri-Fit products … Read the whole story
RESEARCH
by Tanya Gazdik
Marketing budgets are continuing to rise with budgets increasing to 12% of company revenue in 2016, from 11% in 2015, according to a survey … Read the whole story
COMMENTARY
by Dan Jaffe, Op-Ed Contributor
It is likely that the political gridlock of the last three Congresses will be broken. What does a Trump presidency mean for the marketing … Read the whole story
by Larissa Faw
The "Fearless Nation" creative, from mcgarrybowen is based on the concept that health insurance is more than just sick insurance and that an ounce … Read the whole story