Marketing Daily
Friday, November 11, 2016
  • Febreze Knows The Holidays Stink

    The two Dougs appear in a video on YouTube, beginning in a Brady Bunch-like grid setting, with sounds from jingling bells, snapping fingers and … Read the whole story

  • Sears Goes Rogue With Elf TV

    Paul Hayward, Sears' chief content integration officer, tells "Marketing Daily," "We've got a whole TV campaign breaking around Black Friday, and wanted to find … Read the whole story

  • Nike, Trophy Room Break Campaigns

    Both Nike and Trophy Room, a boutique sneaker store, are launching campaigns this week. Nike's effort coincides with the launch of Nike SoHo; a … Read the whole story

  • Tyson Foods Taps Anthony Anderson For Multi-Brand Holiday Videos

    Tyson Foods has launched a holiday shopper marketing program that features nine videos, supported by print, online, social and in-store advertising, as well as … Read the whole story

  • Amid More Declines, Kohl's And Macy's Hopeful For Holidays

    Macy's and Kohl's say sales fell for the quarter. But both are upbeat about the looming holiday season, rolling out marketing campaigns that play … Read the whole story

  • Harman Ads Use Comedy To Explain Wonky Connected Car Technology

    Developed with AOR KBS, the new ads feature comedian Hannibal Buress alongside a Harman engineer to highlight the various advantages of the technology. Read the whole story

  • The Rise of Authentic Influencers

    How "60 Minutes" got it wrong and why pop notions of influencer marketing are no longer relevant. Read the whole story