Marketing Daily
Friday, November 25, 2016
  • Subaru Highlights Inspiring Stories

    The real stories "are all very powerful, and we are using these stories in our national television spots, as well as digital and online … Read the whole story

  • Santa, 'Unsung Heroes' Star In Coca-Cola's Holidays Spot

    A social media component will employ influencers to encourage teens to post about the ways that they "step up" during the holidays, using the … Read the whole story

  • Q&A: Wham-O CEO Wants To Get Kids Back Outside

    For a certain generation, Wham-O is synonymous with youth. The maker of Frisbee, Hula Hoop and Slip-n-Slide (to name a few) meant hours of … Read the whole story

  • Ad Awareness Down Sharply Heading Into Holidays

    Amazon came in No. 1 again this year in YouGov's value perception ranking. What's more, it's out in front by miles, with a score … Read the whole story

  • Sun-Maid, MXM Bake It For Santa

    The "Bake It For Santa" campaign features several humorous video vignettes: viewers are treated to Santa spending quality time with his reindeer Dasher, Mrs. … Read the whole story

  • Dealing With All The isms: Can Advertising Lead The Way?

    "Bias is in the air you breathe," according to a new book. So how can the ad biz fight against it? Read the whole story

  • Touch Is The Next Frontier For Design

    All kinds of objects from clothes to car dashboards to websites and apps are becoming touch-sensitive. And they're touching back as well. Read the whole story