Top of The News
by Thom Forbes
Consumers have fallen in love with Kirkland-branded golf balls but Costco can't get enough of them made to keep them on the shelves. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Hyundai Motor America will film a 90-second documentary during the game that will capture some of the best off-the-field Super Bowl moments. Read the whole story
RETAIL
by Sarah Mahoney
Five months after the departure of Jeff Jones to Uber, Target has named a new EVP/CMO, promoting Rick Gomez. The retailer also announced several … Read the whole story
FOOD
by Karlene Lukovitz
PowerBar, which helped pioneer the energy bar category three decades ago, is debuting the first multichannel campaign in a decade to support the launch … Read the whole story
RESEARCH
by Aaron Baar
"Brand growth starts and ends with emotion and the quantity, quality and character of the bonds formed with customers," says Mario Natarelli, MLBM's managing … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Millennial vehicle-buying preferences may drive some big shifts in the automotive industry, according to a study from Autolist.com. Read the whole story