Top of The News
by Thom Forbes
LinkedIn lost money in its first quarter as a member of the Microsoft family but overall Q2 2017 looked good with its Azure cloud computing business performing notably well, increasing … Read the whole story
FOOD
by Karlene Lukovitz
The new Hidden Valley brand positioning reflects the reality that many consumers are already using the brand's various flavors of bottled ranch dressings in … Read the whole story
BEVERAGES
by Tanya Gazdik
The 30-second spot is the beginning of a three-year marketing campaign. It introduces the brand's first-ever spokesperson, "Yellow Tail Guy," and his sidekick "Roo," … Read the whole story
RETAIL
by Sarah Mahoney
The biggest spenders are the 45 million who plan to host a party, which means big bucks on food and beverages, as well as … Read the whole story
PACKAGED GOODS
by Aaron Baar
Maybe there's a little Mr. Clean in all men. In his first Super Bowl appearance, the brand icon dances his way into a woman's … Read the whole story
RESEARCH
by Tanya Gazdik
Brands that embrace simplicity tend to enjoy increased revenue, valuation, brand advocacy and employee engagement, according to Siegel+Gale. Read the whole story