Marketing Daily
Tuesday, February 21, 2017

Top of The News

Kraft Heinz' Bid For Unilever: What Was That All About?
by Thom Forbes

The Kraft Heinz offer for Unilever, which disappeared as suddenly as it arrived after Unilever adamantly said no, has observers wondering about motivations, contemplating the impact of the eventful non-event … Read the whole story

  • AUTOMOTIVE
    Ferrari Is World's Strongest Auto Brand
    by Tanya Gazdik

    The strength of Ferrari's brand is all the more remarkable, given its increasingly commercial approach and improving revenues. Read the whole story

  • Verizon Taps Apple's McKechnie As Chief Creative Officer Of New In-House Agency
    by Joe Mandese

    Verizon has tapped Apple's Global Group Creative Director Andrew McKechnie as the chief creative officer of its newly formed in-house agency. McKechnie reports directly … Read the whole story

  • TRANSPORTATION
    Enterprise Debuts Long-Form Documentary
    by Tanya Gazdik

    "Our evolving content strategy is all about telling stories that are emotionally rich and moving," Enterprise's Lee Broughton tells "Marketing Daily." Read the whole story

  • Haribo Imports UK Campaign To America
    by Larissa Faw

    Haribo and its U.K. agency Quiet Storm came up with the original concept and executed it overseas. Now, Haribo and Quiet Storm feel the … Read the whole story

  • COMMENTARY
    The Real Problem With Identity
    by Larry Ackerman, Op-Ed Contributor

    Who are we? Who aren't we? Who is with us and who is against us? Are you part of the problem or part of … Read the whole story