Top of The News
by Thom Forbes
Tesla Inc. - minus the word "Motors" in the middle since we last checked in - said yesterday that production of its critical Model 3 would begin in July, ramping … Read the whole story
APPAREL
by Sarah Mahoney
The campaign comes at a pivotal time for the company, as it intensifies its efforts to appeal to a customer base that is younger … Read the whole story
BEVERAGES
by Karlene Lukovitz
Clearly, the bet is that its new offering will be so winning as to make up for temporary disgruntlement and possible brand defection among … Read the whole story
TELECOM
by Aaron Baar
A Verizon rep tells "Marketing Daily," "The gaming community is one of the singular applications where you can see the difference. They have a … Read the whole story
by Joe Mandese
The good news is that marketers are overall more confident than they were a year ago. The bad news is that they are losing … Read the whole story
RESEARCH
by Sarah Mahoney
Only 9% plan to use the cash for a major purchase such as a TV, furniture or a car, while 8% intend to splurge … Read the whole story
by Larissa Faw
Developed with agency O'Keefe Reinhard & Paul (OKRP), the new campaign targets moms and Millennials with the tagline "Save Up to $100 a Week … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
With car sales moving to online, there is an urgent demand for car dealers to regain the customer's trust by becoming more transparent and … Read the whole story
COMMENTARY
by Daniel Coleman, Op-Ed Contributor
Experiences that are memorable create a one-of-a-kind environment from start to finish. The NFL Combine Experience is a great example. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I think marketing is going to be getting much, much easier over the next couple of years. The primary challenge to marketers over the … Read the whole story