Marketing Daily
Tuesday, February 28, 2017
  • Nespresso Partners With Tribeca Film Festival On Contest

    This year, entrants - the contest is open to both amateur and established filmmakers - are being challenged to use a new vertical video … Read the whole story

  • Honda Clarity Experiences Oscars Bump

    Honda's decision to advertise the Clarity caught the attention of car shoppers, incurring the most lift of any specific vehicle advertised, up 50%, according … Read the whole story

  • The Low-Budget Engine Behind The Trump Boycott

    She may be an accidental activist, but marketer Shannon Coulter says she is getting used to the power of her #GrabYourWallet movement. She tells … Read the whole story

  • Verizon Likens Root Metrics Award To Oscar

    Winning an award for the superiority of one's wireless network is tough. Consumers don't really know (or care) what the ratings are, making it … Read the whole story

  • Report: Most Advertisers See Media As 'Complex Headache'

    That's the view of both advertiser and agency executives polled in a survey early this year by media consultant ID Comms. The study also … Read the whole story

  • The Building Blocks Of A Stronger Brand

    Four often-ignored and rarely discussed Lego principles for brand building. Read the whole story

  • The Service Soul: Service-orientation And The Human Connection

    In this day and age, what does "service" really mean? Does it still have a place in business? Are we forgoing the importance of … Read the whole story