Add “tweeting while handing out Oscar-winner envelopes” to the ever-expanding list of social media faux pas to be avoided by brand stewards and everyday thumbsters everywhere. To recount, “in a … Read the whole story
This year, entrants - the contest is open to both amateur and established filmmakers - are being challenged to use a new vertical video … Read the whole story
Honda's decision to advertise the Clarity caught the attention of car shoppers, incurring the most lift of any specific vehicle advertised, up 50%, according … Read the whole story
She may be an accidental activist, but marketer Shannon Coulter says she is getting used to the power of her #GrabYourWallet movement. She tells … Read the whole story
Winning an award for the superiority of one's wireless network is tough. Consumers don't really know (or care) what the ratings are, making it … Read the whole story
That's the view of both advertiser and agency executives polled in a survey early this year by media consultant ID Comms. The study also … Read the whole story
Four often-ignored and rarely discussed Lego principles for brand building. Read the whole story
In this day and age, what does "service" really mean? Does it still have a place in business? Are we forgoing the importance of … Read the whole story