Top of The News
by Thom Forbes
IBM and Salesforce yesterday announced a global strategic partnership that will combine Watson's AI capabilities in business with Einstein's AI forte in CRM. The two entities "will seamlessly connect
to … Read the whole story
APPAREL
by Sarah Mahoney
Because this $150 shoe is for serious runners, Reebok needed to invest in credibility, rather than the splashy advertising approach it used several years … Read the whole story
ELECTRONICS
by Aaron Baar
According to a new report from Strategy Analytics, consumers are interested in using their TV (and especially its remote) for purposes that go beyond … Read the whole story
RESEARCH
by Karlene Lukovitz
Last year's slow growth primarily reflected price deflation rather than declines in unit sales -- although industry unit sales did see a decline outside … Read the whole story
COMMENTARY
by Maricor Resente, Op-Ed Contributor
How can CMOs and their teams stage relevant consumer experiences across devices and platforms at any given moment? Read the whole story
by Larissa Faw
The hotel chain has launched a new campaign that coincides with its revamped loyalty program. TV spots will run in sports, news and lifestyle … Read the whole story
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by Amy Corr
I belly laugh each time I watch this ad -- and given the media buy, I laugh often. HARIBO launched "Boardroom," where company execs … Read the whole story