Top of The News
by Thom Forbes
Apple, Google, Microsoft and Samsung and industry analysts scrambled yesterday to assure consumers that Big Brother and Sister were not listening in on their dinner plans - particularly if they've … Read the whole story
PHARMA
by Tanya Gazdik
Launching on International Women's Day, "Merck for Mothers" includes a three-minute brand film, "Push," that gives perspectives of three different expecting mothers. Read the whole story
FOOD
by Karlene Lukovitz
The campaign includes recipes and banner ads on platforms and digital services including Hulu, Scripps Networks, Pandora, MNIx, Clearstream.TV, and Google Display Network. Read the whole story
COMMENTARY
by Amanda Hechinger, Op-Ed Contributor
Marketers must pay heed to these three trend territories that will undoubtedly be a focus at SXSWi this year. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The video proves that car enthusiasts aren't strictly men, and passionate Mitsubishi owners aren't either, Mitsubishi's Francine Harsini tells "Marketing Daily." Read the whole story
ENTERTAINMENT
by Aaron Baar
Sales of 4K Ultra HD TVs are expected to be one of the fastest-growing consumer electronics segments this year, CTA's Jeff Joseph tells "Marketing … Read the whole story
PETS
by Tanya Gazdik
The campaign "truly celebrates strong women and the love between them and their dogs," Mars Petcare's Jeremiah Palmer tells "Marketing Daily." Read the whole story
COMMENTARY
by Daniel Dryburgh, Op-Ed Contributor
With VR now just one major hit away from becoming a real thing, advertisers who have shied away from VR should give it another … Read the whole story
by Steve McClellan
Hill Holliday's new Brand Edge Index report, based on thousands of consumer survey respondents, found that niche brands and disruptive brands frequently outrank longstanding … Read the whole story
by Larissa Faw
Chase for Business and Droga5 are showcasing a real-life tale of success as part of a new campaign to promote the Chase Ink Business … Read the whole story