Marketing Daily
Wednesday, March 22, 2017
  • Mars' Cesar Expands Products Line, Launches Campaign

    A new ad campaign, "Tastes Like Happy," from BBDO San Francisco, brings to life the reaction of dogs to tasting the new food. Read the whole story

  • Stores Increase Advertising, Especially Social Media

    Which promotional methods worked best last year? Free shipping was the biggest winner at 39%, followed by social media and email promotions, named by … Read the whole story

  • Advertisers' Digital Marketing Skills Remain Stagnant

    "Organization change takes time, it is complex and technology itself isn't standing still, so new organizational structures can quickly be outmoded," says Boston Consulting … Read the whole story

  • Toyota Finds Its Groove With Racing Sponsorship

    There's an expression that automotive dealers have long observed: "Win on Sunday, sell on Monday." Read the whole story

  • Nielsen Debuts Overnight Screening For New Product Ideas

    The tool is designed to fill a need for a cost-effective solution at the "second-tier" product innovation level, reports Kevin Daly, SVP Nielsen Innovation. Read the whole story

  • The Case For A Branded App

    Contrary to what many marketers are thinking of late, the benefits for a brand can be many. Read the whole story

  • Horizon Media Helps Dean Foods 'Give' A Little

    Dean Foods is launching a new integrated sponsorship program with Bungalow Media & Entertainment, Intrepid, Inc. and Litton Entertainment, producers of "GIVE," the NBC … Read the whole story