Marketing Daily
Friday, April 7, 2017
  • AT&T Tees Up New Spots For Masters

    "The campaign really brings to life how we enable agility for our customers," Sandra Howard, VP, corporate brand marketing for AT&T, tells "Marketing Daily." … Read the whole story

  • VisitBritain Partners With American Airlines, British Airways

    "We have worked closely with our media agency, Carat, and the teams at Facebook, Google and Buzzfeed to develop a specific targeting strategy," VisitBritain's … Read the whole story

  • With Baby Dove, Unilever Wants #RealMoms To Talk Back

    A cattle rancher, a competitive break-dancer, a rock climber and a trans-mom all give new parents the same message: You are the only expert … Read the whole story

  • Food Makers Push To Delay Revised Nutrition Facts Label

    Currently, food makers are required to have the new label in place by July 26, 2018, with the exception of those with under $10 … Read the whole story

  • Brighthouse Financial, OppenheimerFunds Launch Campaigns

    Brighthouse Financial's first-ever broadcast spot was created by BBH NY, while OppenheimerFunds' brand campaign is from MRM//McCann. Read the whole story

  • Pepsi/Jenner #Notsogoodfeeling

    This poorly conceived and executed 2:39 short film did rally and unite us but only in our disdain for Pepsi's spurious attempt to hitch … Read the whole story

  • Bugaboo Launches First Global Campaign For New 'Boxer' Luggage

    The campaign, called, 'Move Freely,' is from 72andSunny Amsterdam. The luggage line is Bugaboo's first product to go to market since its popular baby … Read the whole story