Top of The News
by Thom Forbes
Weetabix, the popular British cold cereal, has not fared as well in China as Shanghai-based Bright Food expected it would. This morning, it sold the brand - along with Alpen … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"This partnership underscores our brand's commitment to promoting corporate team building no matter how big or small the team may be," Aflac's Gail Galuppo … Read the whole story
TELECOM
by Aaron Baar
"There's no denying that the response Sprint received when Paul switched from Verizon was unprecedented ... people love Paul," says Tracy Palmer, vice president … Read the whole story
BEVERAGES
by Karlene Lukovitz
The campaign - which includes print magazines, digital and social platforms, and out-of-home across the country, but no television - focuses on Smartwater's "purity … Read the whole story
COMMENTARY
by Tara Reid, Op-Ed Contributor
Lesson No. 1: Don't Suck Read the whole story
RETAIL
by Sarah Mahoney
It's all added to retailers' woes, from discounters like Payless announcing bankruptcy earlier this month to struggles at higher-end brands, including Michael Kors and … Read the whole story
by Steve McClellan
The study, which was conducted by IPG Media Lab and YuMe, found that compared to mid-roll and outstream formats, pre-roll is considered the least … Read the whole story