"Package design often doesn't get the attention or respect it deserves compared to other marketing tactics," in part because it's an analog tool in … Read the whole story

"Films and images are made millions of times a day by people all over the world, all of which have changed our feelings about … Read the whole story

According to research from Consumer Intelligence Research Partners, the iPhone 7 and 7-Plus together accounted for more than two-thirds (35% an 33%, respectively) of … Read the whole story

Brands have simultaneously influenced the emergence of too many agencies and made themselves dependent on them. It's now up to brands to wean themselves … Read the whole story